Don't Miss Out… Debit Cards Are One Of The Most Preferred Payment Options!

Debit has quickly become one of the top payment options preferred by customers. Nearly one-third of U.S. consumers prefer to use debit cards to make everyday purchases, and the cards have become almost as popular as cash as a means of payment *. More importantly, cardholders making POS purchases estimated that they spent 32 percent more than with cash, and 24 percent more compared to purchases by check. As you can see, offering debit payment options to consumers is a win-win scenario for both consumers and businesses. *Source: REUTERS Survey, Aug 17,2005 

National Merchant of California has relationships with major debit networks to assure the proper process your debit transactions. We offer both pin-based and pin-less debit. Offering these options provides your business with greater flexibility when customers select their payment method and the ability to offer cash back, a benefit that consumers continually seek. Debit transactions cost less than credit transactions, which help lower your overall payment transaction costs. National Merchant of California has also developed several revenue programs where we can convert the costs of accepting debit into a revenue source.

 SAVE: Debit service fees are less than credit card fees. Unlike credit cards, debit card fees are fixed. They do not increase as the total ticket amount increases. Furthermore, there are no charge backs, there is less fraud, and there is an easier end of day settlement.

 SPEEDY CHECKOUT: With debit, there are no identification hassles. The user's PIN number is all that is necessary for identification. The customer simply enters in the PIN number and awaits verification. There are no forms to sign and no searching for identification. This means faster, more efficient customer service. 

 REDUCE FRAUD: Entering the user's PIN number is the only way to authorize access to funds. Funds are automatically drawn from the user's checking account. If the finds are not in the customer's account, the transaction will not be approved. This virtually eliminates the worry of false signatures, stolen card usage, and bad checks.

 FAST FUNDS: With online debit, funds are settled to your bank account overnight. Debit card transaction won't be approved unless adequate funds are available in the customer's account. Those confirmed funds are then transferred to you. 

For more information about our debit card processing, please contact National Merchant of California to learn more about how accepting debit transactions will help your business drive customer loyalty and satisfaction.